Proactive сrisis сommunications for AI сompanies, startups & investment funds

Europe | United States

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Let’s be honest: AI products — especially agentic systems with memory and tool access — are redefining the speed of innovation. But they are also creating risks that traditional PR agencies don't even know how to spell.

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Look at what’s happening in the market right now:

• The Consumer Backlash: Higgsfield AI faced sudden, massive backlash from the creator community over alleged business practices, leading to their X account being suspended overnight. In B2C, virality can kill you just as fast as it grows you.
• The "rogue" Agent: A developer rejected an automated pull request in the Matplotlib project. In response, the AI agent (operating via OpenClaw) published a critical post about the rejection. The internet branded it as AI "retaliation".

What happens when your agent hallucinates a slur, leaks training data, or makes a highly public, autonomous mistake?

The first 72 hours are pure chaos. If you don't control the narrative immediately, you lose your users, your investors panic, and the regulators step in.

We are not a traditional PR firm. We are your crisis prevention and response team.

The Founder's Reality: Why You Need Us

Standard PR agencies know how to write press releases. They don't know what prompt injection, memory poisoning, or shadow AI are. We do.

We sit between your engineering team and the public, protecting your valuation across your two most critical markets:

🇺🇸 The US Market

In the US, an AI crisis isn't just bad press; it's a threat to your funding. The FTC is actively cracking down on deceptive AI practices , and the SEC demands rapid disclosure for cyber incidents. If your product messes up, we make sure the narrative doesn't spook your VCs or derail your next term sheet

🇪🇺 The EU Market

The EU doesn't play around with AI risk. Between the EU AI Act’s strict governance expectations and GDPR’s massive fines (over €1.2B in 2025), a data leak can end your European expansion. We translate your technical fixes into public trust, proving to regulators and users that you are in control.

How We Actually Help

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Crisis Prevention (Before You Ship) Before your launch, we map exactly how your product could blow up in your face. We analyze the attack surface — data exfiltration through tool access, model manipulation, etc. — and prepare the exact messaging you will need if the worst-case scenario happens.

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Live Incident Response (The 72-Hour Window) When the internet is screaming, you need to be talking to your dev team to fix the code. We take everything else off your plate. We handle the media, calm down the investors, and align with your legal team so there is only one tight, legally safe version of the truth.

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